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CRAAFT AUDIO GmbH and NOVA.
CRAAFT AUDIO GmbH is the roof of the brand NOVA (NOVACOUSTIC). The company offers loudspeakers and sound reinforcement systems, power amplifiers and digital speaker management systems. With more than 30 years experience our engineers develop high performance products for the MI market, cinema market and pro-audio market. Typical users are musicians, bands, installers, rental companies and churches. The headquarter of CRAAFT AUDIO GmbH is located in Pocking (Germany). The brand NOVA (NOVACOUSTIC) stands for innovation, modern technologies and extraordinary ratio of price and performance. Our production departments in Germany use high performance components from BMS, B&C, BEYMA, 18-SOUND, FAITAL as well as own components. In 2007 the company invested in a new factory. Thousands of products can be stored and shipped from this facility into 48 countries all over the world. The whole group increased the total turnover from 2009 to 2010 more than +37%. Because of innoative technologies and products the future looks brilliant for CRAAFT AUDIO GmbH and NOVA (NOVACOUSTIC).
Quality according to International standards
Extraordinary reliability and highest quality of our products.
Latest technologies in development and production enable manufacturing and processing at the highest level.
Quality control starts with the development of new products.
“Thermal stability”, “circuit security” and acoustic performance are considered well while developing and passing to processing.
Factory for electronic devices fulfills RoHS, WEEE, CCC, CE and ISO9001 approvals.
Latest standards and most modern testing equipment as well as RoHS soldering and SMT machines make sure a highest level in quality and reliability. All in all our products are leaders in dependability and low failure rates. Customers and users all over the world trust in our products since many years because of “quality according to International standards” and the advantages thereof.
Andrea Bocelli and NOVA Atlas AT-1 Line Array System

The legendary Italian tenor, multi-instrumentalist and classical crossover artist Andrea Bocelli performed at Europe Square Batumi Georgia on Friday, Dec 31, 2010. The choice for the sound equipment was easy to make: NOVA Atlas AT-1 grand line array system – made in Germany. Comment: “We find no words – the sound is so amazing and great! Time to….. say….. grande NOVA”.
Plácido Domingo with NOVA sound system
The technical team of the classic open air „Plácido Domingo and his Georgian friends“ invested in a NOVA Atlas AT1 line array system. The first event with the system was applied on the 25th of November 2010 with the opera singer Plácido Domingo in the Georgian city Batumi. The State Symphony Orchestra Tiflis with 96 musicians has played under the direction of star conductor Eugene Kohn (New York). Jerry Eade (Elton John, David Gareth, etc.) is one of the most famous sound engineers worldwide and was responsible for this event. “The system works precisely – even for classical music it is a professional tool.”
Equipment:
24 x NOVA Atlas AT1 line array (FOH) 24 x NOVA Atlas AB1 subwoofer 22 x NOVA DXP3600 amplfier 10 x NOVA NM1 speaker (frontfill) 8 x NOVA DC8000 digital speaker controller 4 x NOVA VS18SUB subwoofer 7 x NOVA X2000 amplifier 6 x NOVA MDU2
STING with NOVA line-array system
On 03 July 2011 the world-famous singer "Sting" and the American trumpeter and composer, "Chris Botti" visited the Georgian city of Batumi on the Black Sea for one of the most important open-air events of the country. Georgia-s President Mikheil Saakashvili took the two superstars together with the Georgian National Symphony orchestra to Batumi.

The British rock musician, singer and bassist Gordon Matthew Thomas Sumner, better known as STING, thrilled the fans with his legendary songs. The famous Piazza Square in Batumi is one of the hottest venues for events in the country. The ambience of the Piazza Square with the magnificent buildings gave the event an exclusive feeling. Several thousand visitors and high-level VIPs from the Caucasus region have listened not only to their superstars live on stage, but enjoyed their music also by a special sound system: NOVA ATLAS AT-1 from Craaft Audio GmbH. STING was not the first big act using the NOVA system at Piazza Square. In the past 6 months, for example, Plácido Domingo, Andrea Bocelli and Buena Vista Social Club have used the NOVA line array system, too.

Since the venue is surrounded by numerous buildings, it is not easy to create good sound at such a location. For Harry Pillmayer, the system engineer of the event and director of the touring service "Bühnenfabrik" and Falk Gruber, the production manager of the construction firm “THS Media” from St. Ingbert, the planning was really difficult: Mega-star in a difficult environment, perfect sound for large audiences and first-rated representatives from the government! "The perfect functionality of a line-array system is tremendously important. Absolutely precise radiation of a system is mandatory here. Finally, it was the object to deliver the sound to the audience only, since we had expected tremendous reflections from the surrounded buildings." said Pillmayer. The 70-strong Georgian state orchestra with more than 80 open mics, the rock band of the trumpeter Chris Botti and also the exclusive musicians of Sting made the job not easier.
Production manager Falk Gruber uses the AT-1 line array module for this size of events for more than a year ago on. Gruber equips many major European events and said not without pride, that he used the ATLAS AT-1 as first company in Georgia. "We have decided for the NOVA AT-1 for different reasons. Not only technical data and prices were important. We chose for a system, which has convinced us in the sum of all the properties. NOVA offered us a complete solution including amping, controlling and aiming software that convinced us." said Harry Pillmayer. The headquarter of our company is located in Germany, not far from the factory of NOVA and Craaft Audio GmbH. "This helped us to find a close cooperation and communication with the manufacturer directly." NOVA offered here all the support and created a professional configuration.

The main system for the Piazza Square consists of a total of 24 NOVA AT-1 tops and 24 NOVA AB-1 subwoofers. "Most of manufacturers often recommend a split 2:1, means 2 tops for 1 sub. Due to the truly extraordinary power of the AT-1 we planned one double 18-inch subwoofer for one top. Each AT-1 is equipped with two 12-inch speakers, so the array produces a lot of bass already. But it includes also two additional 10-inch speakers, which are coupled via a double phase-plug and work to a midrange horn. This enables huge sound pressure in the midrange and so we call it horn-loaded line array." Three high drivers with a 1.75" voice coil each are integrated for the high frequency range. We used 12 pieces of AT-1 per side with 90 degree horizontal dispersion. The dimensions of the stage (width: 32 meters and height 14 meters) made such a configuration necessary, "said Falk Gruber. The system was driven by NOVA DXP amplifiers. The front system delivers a total power of 96.000 watts RMS. We have used digital controllers from NOVA with 6 pieces DC8000 matrix units, each with 4 inputs and 8 outputs, divided into eight racks. The controllers provide 24 inputs and 48 outputs to the system. "As we work with digital mixing consoles, we were able to stay on digital AES / EBU level. The DC8000 processes digital signals directly without loss or latency of AD/DA converters." said Pillmayer.

For the different sizes of events different presets are used. Depending on the size and required "throw" we simply load the needed preset into the controller. "This takes a few seconds only and the whole system is adapted to the size of the event." said Harry Pillmayer. "The preset with the widest reach offers a throw of more than 120 meters. With it, even really big events sound professional without any delay lines. For smaller events we load simply a different preset, which is adapted to the size the area."
The simulation software allows not only a professional planning of the system. "Every corner, every pin and every detail is included in the calculation here. We can say in the planning phase, for example, exactly which flight points are hung with which load. We are really surprised of the accuracy of the calculation always again. Directivity and sound pressure, compared to the simulation with reality by using precise measurements, one can speak of a planning tool. The AT-1 delivers exactly what is planned and is therefore very predictable. If you talk to the sound engineers of Sting, Placido Domingo or Andrea Bocelli: The NOVA AT-1 system does not need to be defended. Five-minute introduction to the system and the responsible technicians were of one opinion: WELL DONE - ACCEPTED ".
In the next few years many more top acts will visit the location on the Black Sea for concerts. In August 2011 Macy Gray and Enrique Iglesias (as part of his world tour) are expected to work with the NOVA AT-1 system.
New peak of turnover in Craaft Audio GmbH company
After closing the business year 2009/2010 CRAAFT AUDIO GmbH annouces a growth of turnover and margin more than +37%. The brands „NOVA©“ and „CRAIG WILLIS©“ were growing in this period. Both, domestic and export sales have increased the quantities up to a new peak in the history of the company. All in all CRAAFT AUDIO GmbH has delivered more than 60.000 loudspeakers and 5.000 power amplifiers into 48 countries all over the world.
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